10waystopromotebusinesswithsocialmediamarketing

Author: Robin Good
Presented By
Pearl
David
Aaron
Ten Ways To Promote Your
Business With
Social Media
What is Social Media?
''Social Media Marketing (SMM) combines the goals of internet
marketing with social media sites such as Digg, Flikr, Myspace,
YouTube and many others.”
-Wikepedia
Ten Ways to leverage social media
Viral Media
Community
Following your trail
Optimizing your content
Becoming an expert
Aggregating information
Engaging with your customers
Breaking news
Building identity
Arranging events
Viral Media
Sharing your pictures, video and audio
can work to your benefit.
1.Make sure your content has a niche
appeal
2.Make sure it’s easy to share
Community
Joining and building communities in the world of
social media.
- Blogs
- Social Network Services
Allows users to set up user
profiles, befriend one
another,share media
files,discuss common interests
in user forums, and take part in
other community features
together.
Follow Your Trail
Know what's being said about you, and how to turn
it to your advantage.
If someone writes a positive review…
-Thank them by email.
If someone writes a negative review…
-Respond constructively to their thoughts
Optimize Your Content
•
Easy to Share
•
Great Titles to catch readers
eye
•
Short and to the point
Become An Expert
•
Gain Respect
•
Contribute information to your
Community
•
Use other sources
Aggregate Information
•
Information related to your business
-Relative to your product
•
News Links
•
Web videos
Engaging with customer
•
Create forum on web page or blog
•
Contribute to other blogs in your niche
Breaking News
•
More news is good news
•
Keep updated news on your industry or
niche market
-RSS feed
-Subscription news wire
-Your own research
•
Others will link to your site and check it
more frequently
Building Identity
•
Strengthen your online identity by
-Web Blogging
-SNS services
Myspace
Facebook
-Youtube channel
Upload your own videos
Aggregate existing online videos
Arranging Events
•
Finally, bring everyone together
-Opportunity to meet customers
-Customers meet each other
•
Organize a live event
-Real World
-Online
Conclusion
•
Social Media Marketing is rooted in engagement
-Audiences are rapidly changing into participants
-Customers into community members
•
Key is to enjoy the immersion
-Engaged customers are good customers
-Can become product evangelists & do the
work for you
http://www.masternewmedia.org/online_marketing/social-media-marketing-smm-
smo/online-marketing-strategies-tools-10-ways-social-media-marketing-20070525.htm

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